When designing the identity, I made Tails feel younger compared to the current brand. I created illustrations to capture the cute and furry feeling of young pets.
The website of Tails serves as both a shopping site as well as providing time management tools for pets owners.
When desgining visual assets for on-site experiences, I utilized the illustrations to make the store space feel more friendly.
🚧The documentation for this project is still a work in progress.🚧